Do you know if your website is doing as well as it should be? Do you know if you chose the best text for your CTA button? Or if your headline isn’t performing as well as possible?
Unless you’re regularly testing different versions of your site – the simple truth is that you can’t know because you don’t have the data to know. To get that data – or at least to come closer to the right answer – you can run A/B tests to compare different versions of your site and see which performs better.
Many WordPress users can’t figure out how to run A/B tests on WordPress, though. Or, they can’t afford the premium tools that make A/B tests easy.
To help solve the problem, I’m going to show you how to run Google Analytics Content Experiments on WordPress for an easy, and free, way to split test your WordPress site.
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