Did you know that, on average, 69.23% of shoppers who add an item to their cart end up not actually purchasing that item?
That’s shocking, right? I mean – I’m definitely shocked.
You spend so much time and effort getting people to your store so that they’ll actually click the Add to Cart button. Then, 69.23% of those people never even complete their order. Ouch!
Basically, Jilt tries to help you convince some of the people who abandon their cart to come back and make a purchase by sending smartly timed cart abandonment emails.
There’s pretty good data to back up the idea that cart abandonment emails are a good strategy. But just how easy does Jilt make it to send cart abandonment emails on WordPress? That’s what I aim to find out in my Jilt review.