Did you know that, on average, 69.23% of shoppers who add an item to their cart end up not actually purchasing that item?
That’s shocking, right? I mean – I’m definitely shocked.
You spend so much time and effort getting people to your store so that they’ll actually click the Add to Cart button. Then, 69.23% of those people never even complete their order. Ouch!
Jilt aims to change that. It’s a cart abandonment plugin/app for WooCommerce and Easy Digital Downloads (and Shopify, if that’s your thing).
Basically, Jilt tries to help you convince some of the people who abandon their cart to come back and make a purchase by sending smartly timed cart abandonment emails.
There’s pretty good data to back up the idea that cart abandonment emails are a good strategy. But just how easy does Jilt make it to send cart abandonment emails on WordPress? That’s what I aim to find out in my Jilt review.