You’ve got a WordPress website – congrats! Now you need to figure out how to make your website better. And part of doing that is learning more about your content and your visitors. Figuring out what content is the most popular, where your visitors are coming from, what they’re clicking on…
That all helps build a more successful website.
But if you want to do that on WordPress, you’re going to need help. That’s where WordPress analytics plugins come in. And that’s also where most WordPress blogs rattle off a list of Google Analytics plugins and call it a day.
To avoid that, I’m going to spend this post covering a variety of WordPress analytics plugins. Yes – one of those plugins deals with Google Analytics – but the rest open up new analytics options you might not have known about.
*Note – I’m going to refer to all of these as “plugins” because they all offer a dedicated WordPress plugin. But a few of these tools are technically SaaS products. The plugin terminology is used for simplicity.