Everyone knows that good SEO practices are vital to the success of your company. However, you’d be amazed at how much small changes to your policy can actually make a difference to sales numbers. Here’s 6 SEO practices that you should really adopt, in order to optimise your site and bring business in.
1. Optimise Your Site for Mobile
In this day and age, it’s vital that your site is easily viewable on mobile. That’s because so many people now choose to browse the web directly from their handset. Many companies though still haven’t set up usable mobile pages though, meaning that their users have to use a site that isn’t adapted to their needs.
If you want to optimise for mobile, there’s a few things you need to do for. Firstly, you’ll need to ensure that text is readable, without the user having to zoom in. Next, you’ll need to avoid software like flash, which doesn’t work on most mobiles. You’ll also need to fit your pages to mobile screens, so the user won’t need to scroll. It’s a good idea to use tools like Easy Word Count and AcademAdvisor to create short, usable content for mobile.
2. Observe What the Competition Are Doing
You’ve got lots of competition out there, and some of them are doing amazingly. What’s their secret? You can actually find out if you put the right tools to use. SEO tools like Majestic and Moz will help you examine their strategies, and how they utilize SEO. You can then take their best strategies and put them to use on your own site. Take a look at what keywords they’re using, how they backlink, and more. It’s a great way to get ahead of the competition.
3. Redirect Broken Links
Links chop and change all the time, but if a user comes across one it can be off-putting to them. They may well click away if they can’t find what they’re looking for. That’s why it’s important that you find them first, and then redirect them. A tool like Screaming Frog can help you find them quickly, so you can then send them onto the right link for the customer, keeping them on your site.
4. Use Title Tags
Titles are vitally important when it comes to SEO. After all, it’s the first thing any reader is going to see in the search results. Try and write titles that accurately describe the content they’ll see when they click through. Essayroo or Academized can help you write excellent titles if you need them.
Use title tags too, to ensure that your viewers are hitting exactly the page you need. They’re the best way to separate out similar products, such as same products in different colors.
5. Optimise Your Keywords
The way you use keywords will vastly affect how your site is picked up by search engines. The key isn’t to flood your copy with them, but instead to use them naturally, within the text. You’ll need to find keywords that your readers will be searching for. Services like Boomessays can create these keywords for you, and then a copywriting service like UK Writings can use them in their copy.
This is because search engines will actually penalize you if you overuse keywords, Using them naturally means you’ll write copy that’s for users first, making it much better for everyone.
6. Avoid Plagiarism
Some sites will copy and paste text from other sites to use, while others may take ideas and shape them as their own. You may not do either, but you could still be accused of plagiarism if you’re not careful. If this happens, it can make search engines penalize you, dropping you down the rankings.
The best way to avoid this is to ensure you’re citing all your sources properly. Use a tool like Cite It In in order to keep all your sources correct, and avoid issues like this from happening. It also shows search engines that you’re well researched, meaning you’re a better quality site than most.
These tips will help you make good, lasting changes to your site. These changes will improve your SEO, and bring the traffic in regularly. Give them a try and see for yourself.