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WooCommerce vs Shopify: Which eCommerce Platform Is Best?

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If you’re gearing up to launch an eCommerce store, there’s a good chance you’re bouncing back and forth between the decision to go with either WooCommerce or Shopify.

And that makes perfect sense – according to data from Built With, WooCommerce (42%) and Shopify (7%) are the two most common eCommerce solutions across the entire Internet.

So you’re looking at two popular, successful eCommerce platforms…which should you pick when it comes to WooCommerce vs Shopify?

That’s what we’ll get into in this post. And here’s how we’re going to do it:

Rather than focusing on individual features, we’re going to take a more high-level approach and lay out specific situations for when you want to use each platform. We’ll still talk about specific features and rules as part of that – but this post is not going to be a nitty-gritty feature comparison.

Before we get to that, though, let’s make one thing clear…

There’s Not A Single Right Answer When It Comes To WooCommerce vs Shopify

Given that we make WordPress themes (including WooCommerce themes), you might be expecting us to tell you something like:

WooCommerce is the only eCommerce platform you’ll ever need and Amazon is a fool for not using WooCommerce (amateurs, right?).

Well – yeah, we do think WooCommerce is generally pretty swell. But…

There’s a reason Shopify’s stock price has tripled over the past year – there are a lot of people happily using Shopify.

So here’s the deal:

We don’t want this to be an either/or post because there’s no single answer that fits all scenarios.

Instead, we want to help you find the eCommerce tool that’s right for your specific situation.

Sometimes, that will be Shopify…

And other times, it’s going to be WooCommerce.

So let’s skip playing teams and just try to figure out what’s going to set you up for success. Sound good?

WooCommerce vs Shopify: A Core Difference In Approach

There are all kinds of little feature differences. But at a high level, both of these solutions approach creating an eCommerce store from opposite ends of the spectrum.

And that difference in approach has a big effect on all the other aspects of each platform.

Here’s what we’re talking about:

Hosted vs. Self-hosted

  • Hosted – Shopify is a hosted solution, which means you do not install it on your web server. Instead, Shopify hosts and maintains your store for you (which limits your access).
  • Self-Hosted WooCommerce is a self-hosted solution, which means you install it on your own server, are responsible for maintaining it, and can edit any source code as needed.

Hosted platforms are super convenient because you get to offload much of the workload to the service. But, in order to do that, you give up a good amount of control, flexibility, and ownership.

Self-hosted platforms are pretty much the opposite – you always have 100% control and are able to make any tweaks that you want. But in order to get that control, you sacrifice the convenience (and oftentimes ease of use) of a hosted solution. WPKube has a list of recommended hosts for example.

As we go through some more specific considerations below, you should see this balancing act between “convenience” and “control/flexibility” continuously rear its head.

Here’s When To Use Shopify For Your eCommerce Storeshopify logo

We’ll get into WooCommerce in a second, but let’s start with some of the situations where Shopify is likely your best choice.

You’re Brand New to eCommerce And This Is Your First Store

If you’re just dipping your feet into eCommerce and setting up your first store, the best decision is almost always to just use Shopify.

As hard as WooCommerce has worked to make things simple, because WooCommerce is more of an open platform, you’re still going to be responsible for setting up lots of nitty-gritty details like:

  • Payment gateways
  • Shipping calculations
  • Theme configuration

With Shopify, you can pretty much register an account and start selling right away:

shopify signup process

It’s incredibly convenient for people who are new to eCommerce. And that simplicity won’t usually get in the way as long as…

You’re Selling Simple Products With Minimal Variations

Shopify is great for most products. For example, if you’re selling a t-shirt with minimal variation options (like basic size and color), you’re not really going to encounter any difficulty using Shopify.

But if you start going beyond those minimal variations, you might run into some issues.

Here’s why Shopify isn’t great for shops with lots of product variations:

Shopify caps the number of variants per product at 100 (no matter which plan you’re on). Additionally, you can only use 3 options per product (size is one option, color is a second option, etc.):

shopify product variants

At first glance, 100 variations over 3 options seems pretty generous (and for most stores, it’s more than enough). But there are plenty of normal situations where you might exceed the variant limit. For example, if you have an apparel item with these variants:

  • 10 variants for color
  • 6 variants for size (S-XXL)
  • 4 variants for style (short sleeve, long sleeve, tank top, hoodie)

Then you’re already over the variant limit (10x6x4 = 240 total variants). And that scenario isn’t that crazy.

While you can create a workaround using something called line item properties (as long as the price is the same), it’s not always an ideal solution (and it starts to get complicated! Which kind of negates the benefit of Shopify).

On the other hand, with WooCommerce you can simply increase the number of available variations as needed.

You’ve Never Used WordPress Before

If you’ve never even touched a WordPress site, you’re going to have two barriers to getting started with your store if you use WooCommerce:

  • Learning WordPress itself
  • Learning WooCommerce (once you figure out WordPress)

While that’s totally doable, you’re going to spend time learning WordPress that could be better spent growing your store and finding new customers. That is, Shopify’s learning curve is going to be significantly lower than WooCommerce if you’ve never used WordPress before.

Rather than spending that precious time in the infancy of your store’s life learning WordPress, you’re probably better off going with Shopify and trying to gain traction with your store.

If you feel limited by Shopify later on down the road, you can always make the switch to WooCommerce once your store is established (more on this in a second!).

You Want To Spend As Little Time Managing Technology As Possible

Some people enjoy tinkering and managing technology.

But if you’re NOT those people, Shopify was built for you because it completely eliminates the need to worry about many technical aspects of your site.

In Shopify’s own words:

We host Shopify so you don’t have to worry about installing, upgrading or maintaining any software or web servers.

Being able to ignore upgrades and maintenance means you’re pretty much free to focus on the more creative parts of growing your store.

Of course, you can always outsource technical maintenance for a WooCommerce store, but it still requires a bit more of a proactive and vigilant approach.

Here’s When To Use WooCommerce For Your eCommerce Storewoocommerce vs shopify

You heard why Shopify is great above – but here’s when it might make more sense to go with WooCommerce…

You’re Familiar With WordPress And Enjoy The Freedom That Themes/Plugins Offer

If you’ve ever built a WordPress site, you know that one of the joys of WordPress is the fact that you can find a WordPress plugin for pretty much anything imaginable.

That same flexibility carries over to your WooCommerce store. Not only can you use any one of the 50,000+ free plugins at, there’s also a whole ecosystem of WooCommerce-specific plugins and apps – if you’re interested in checking out two really cool examples, read our Jilt review and Metorik review:

woocommerce plugins

When you use WooCommerce, you get to enjoy all those benefits, plus the massive WordPress community. And of course, you can also avail of a ton of fantastic free WooCommerce Themes if you really need to work on a budget.

You’ve Started With Shopify But Can’t Make It Do Things Unique To Your Business

We talked a bit about this with respect to product variations in the Shopify section. But there might come a time when you hit a brick wall with Shopify in terms of functionality.

While Shopify Themes and Shopify Apps can help you add functionality to your store:

shopify apps

You’re still never going to have 100% control of your store like you would with WooCommerce.

With WooCommerce, the possibilities are pretty much endless (though you might need to hire a developer to help you implement them).

For example, you can find WooCommerce stores like Qüero Handmade Shoes where shoppers can literally customize an entire shoe (complete with a live preview):

example of a woocommerce store

While there are apps that can help you do that in Shopify, you’re still going to be limited by the app’s functionality, rather than having full control.

Additionally, you might want to create pricing structures that don’t fit within Shopify’s framework, which might be another limiting factor that forces you to switch.

If you launched your store on Shopify, ran into limitations, and want to migrate to WooCommerce, you can use  a migration service to help you do it.

You’re Worried About Data Ownership

As far as hosted solutions go, Shopify is actually fairly generous with giving you access to your data (both Squarespace and Wix are far less giving).

With Shopify, you can always export your data as a .csv and there are also dedicated Shopify apps that can help you create a complete backup of your store (Rewind is a popular one).

Additionally, if you have the technical chops, the Shopify API lets you get at your data from another direction.

But here’s the unavoidable fact:

Shopify is still a hosted solution, which means, even if you can access your data in multiple ways, the live version of your data is always going to be sitting on Shopify’s servers.

If you’re a beginner, you might be willing to make that sacrifice because of how convenient Shopify is. But data ownership is at least something that you should consider. And for some privacy-conscious organizations, this is going to be an absolute dealbreaker.

You’re Selling Products That Can’t Be Sold Through Shopify

Finally, Shopify just plain doesn’t allow some types of products to be sold. And because Shopify is a hosted solution, that means you’re pretty much at the mercy of Shopify’s interpretation of your products.

You can view a full list of the prohibited items in Section B.5 of their terms.

But we’re not just talking about obvious restrictions like guns and explosives – you can also find weird situations like this one, where a store had its organic beauty products banned.

So if you’re anywhere close to the line, you’ll probably want to stick with a self-hosted solution to avoid falling victim to an arbitrary rule interpretation.

WooCommerce vs Shopify: Which Is Better?

If you’ve made it this far – here’s a general rule to help you make your decision between WooCommerce vs Shopify:

If you’re new to eCommerce and/or are creating a “normal” store with minimal product variations and standard pricing structures, Shopify is probably your best choice, at least until your store starts growing.

On the other hand, if you need more control and/or flexibility (or if you’re selling a product that’s banned on Shopify), you might want to go with WooCommerce because it ensures you own all your data and are free to make as many tweaks and customizations as needed.

Now over to you guys. We’re sure there are some strong opinions on the issue – so when do you think it makes sense to use each platform?

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Colin Newcomer is a freelance writer for hire with a background in SEO and affiliate marketing. He helps clients grow their web visibility by writing primarily about digital marketing and WordPress. You can hire him to write for your website.

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